Behind the Scenes: How Hashtag Brew Creates Real Avatar Cloning™
A transparent look at our end-to-end workflow—from intake to distribution—so you know exactly how your AI avatar is trained, QA’d, and scaled across LinkedIn and Instagram.
Overview & outcomes
Real Avatar Cloning™ is our method of capturing your likeness (visual + voice), aligning on tone and brand rules, then generating platform-native founder videos every week—without you stepping on set. The goal is simple: consistent authority content with tight message control, shipped on a repeatable cadence.
- Founder time: ~60–90 minutes to set up; ~45–60 minutes weekly thereafter
- Output: 10–20 avatar reels/month across LI/IG/Shorts
- Creative: pre-approved scripts, tasteful lower thirds, native captions
The 6-step cloning process
1) Intake & alignment
- ICP + pain map, offers, taboos, tone sliders
- Example posts you admire (+ what to avoid)
- Brand kit: colors, fonts, lower-third style
2) One-time demo capture
Natural light, quiet room, front-facing clip. We provide a short script to cover phonemes and expressions.
Tip: neutral background, 24–30 fps, eye-level framing.
3) Model training & QA
We train the avatar for likeness (face + voice). QA checks lip-sync, mouth shapes, blink rate, and pacing.
- Refine visemes for difficult phonemes
- Adjust voice timbre and speed ±5–10%
- Gesture tuning for emphasis words
4) Script engine
We map a 4-week calendar: POVs, objection handlers, micro-demos, FAQs, tasteful CTAs. You approve in batch.
Script skeleton (45–60s): Hook (0–3s) → 1 idea + example (3–40s) → CTA (40–60s).
5) Avatar delivery
Your clone records each approved script. We add lower-thirds, on-screen keywords, and auto-captions.
6) Native publishing
We post to LinkedIn/Instagram/Shorts with platform-specific hooks, hashtags, and links (with UTMs).
Quality controls (lip-sync, voice, pacing)
Lip-sync & expression
- Viseme audit on P/B/M/F/V/T/D phonemes
- Sentence-level timing vs. waveform
- Micro-gestures on verbs & numbers
Voice & timing
- Timbre & pitch tolerance (±5–10%)
- WPM target: 150–170 for 60s clips
- Pause density: 4–6 short pauses/clip
Legal, consent & brand safety
| Area | What we do | Why it matters |
|---|---|---|
| Consent | Written consent + scope of use for avatar outputs; revocation clause. | Protects you; ensures approved use-cases. |
| Data handling | Store training inputs in secure, access-controlled vaults; purge on request. | Minimizes risk and footprint. |
| Brand guardrails | “Never say” list, competitor references policy, claims substantiation checks. | Prevents off-brand or risky messaging. |
| Disclosures | Optional “Produced by Hashtag Brew” line in captions where needed. | Transparency where appropriate. |
Publishing playbooks & testing
Starter cadence
- LinkedIn: 3×/week (Mon/Wed/Fri mornings)
- Instagram: 2×/week (Tue/Thu)
- Shorts: cross-post best-performers weekly
Creative testing
- Test 3–5 hook variants on the same idea
- Keep runtime 30–60s; trim silence
- Iterate on first 3s before anything else
Performance KPIs (illustrative)
Creative metrics
- Hook retention (target: +20–40% by week 4–6)
- Avg watch-time (target: 30–45s for 60s clips)
- Save/share rate (improves after hook wins)
Business signals
- Inbound DMs referencing a clip
- Form fills tagged to posts (UTM)
- Demo requests after objection-handler clips
FAQ
How long does setup take?
Most founders complete intake + demo capture in under 90 minutes. First draft avatar is ready within days, pending QA.
Will it feel robotic?
No—we refine lip-sync, pacing, and gestures; scripts stay conversational and specific to your ICP.
Can we pause or revoke usage?
Yes. Our consent agreement includes revocation and data purge on request.
Where can we use the outputs?
LinkedIn, Instagram, YouTube Shorts, and Facebook—delivered in native specs with captions.