10 Ways CEOs Use AI Avatars to Build Authority on LinkedIn & Instagram

1) 60-second POVs on category problems

Use when: you need a stance. Name a pain, propose a fix.

Example hook: “Hot take: your demo is 20 minutes too long.”

Micro-CTA: “Comment demo for the 3-slide structure.”

2) Customer story snippets

Use when: you want proof without NDAs. Redact specifics but keep numbers directional.

Hook: “We cut onboarding from 17 to 6 days—here’s the play.”

Micro-CTA: “Say onboard for the checklist.”

3) Objection handlers

Use when: sales hears the same 5 objections.

Hook: “Too expensive? Let’s price the status quo.”

Micro-CTA: “DM math for the calculator.”

4) Product micro-demos

Use when: one feature solves a sharp pain.

Hook: “Stop copy/paste. Use this 1-click sync.”

Micro-CTA: “Comment sync for setup steps.”

5) Founder FAQs

Use when: you answer the same questions in DMs.

Hook: “Do we lock you in? No. Here’s why.”

Micro-CTA: “Reply contract for terms.”

6) Hiring & culture clips

Use when: you want talent gravity.

Hook: “We hire for slope, not intercept.”

Micro-CTA: “Say slope for interview rubric.”

7) Event promos & recaps

Use when: speaking at or attending events.

Hook: “If you’re at SaaStr, try this booth-to-demo flow.”

Micro-CTA: “Comment play for the script.”

8) Partner shout-outs

Use when: expanding ecosystem reach.

Hook: “3 partners we couldn’t ship without.”

Micro-CTA: “DM stack for the integration map.”

9) Category education

Use when: the market is “pre-problem”.

Hook: “You don’t have a lead problem. You have a follow-up problem.”

Micro-CTA: “Comment cadence for the 5-touch template.”

10) Offer CTAs (tasteful)

Use when: you’ve earned attention with value posts.

Hook: “We’re opening 5 avatar slots this month.”

Micro-CTA: “Say avatar for details.”

Hook formulas (first 3 seconds)

• “If your [ICP] still [old habit], try this.”
• “We cut [metric] by [x%]—here’s the 1-minute version.”
• “Stop [waste]. Do this instead.”
• “Too [objection]? Let’s price the status quo.”

Script skeleton (45–60s)

1. Hook (0–3s): name the pain/promise.
2. Value (3–40s): 1 actionable idea + micro-example.
3. CTA (40–60s): “Comment guide / see link.”

Illustrative KPI lift (internal)

After 4–6 iterations, hooks improve; saves/replies follow (illustrative).

Ideal runtimes

For founders: 30–60s clips perform reliably on LI/IG. Longer is fine for deep dives, but keep 60s for weekly reach.

“Short, specific, repeatable beats occasional perfection.”

Your time (≈45–60 min / week)

1. Approve the week’s 5 scripts (10–15m)
2. Review avatar clips (10–15m)
3. Engage top comments/DMs (15–30m)

Hashtag Brew handles

• Scripts in your voice
• Avatar delivery (lip-sync + gestures)
• Native posting, captions, hashtags
• Creative testing & weekly report